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[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR
A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations....
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The #PRStudChat Community Discusses PR Education and Learning on October 13th
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will...
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Recap Part I: #PRStudChat Discusses PR Education & Learning
A Guest Post By Ai Zhang, Professor, Stockton University “To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius Learning and...
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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter...
A Guest Post By Ai Zhang, Professor, Stockton University Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway...
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You Know You’re a Social #PR Superhero If…
A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the...
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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!
A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer A documentary film depends on individuals, foundations and businesses to help fund it – and the...
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The #PRStudChat Community Discusses Creative #PR on November 17th
On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery...
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Can You Teach Creativity? The #PRStudChat Community Shares Insights
With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a...
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7 #PR Lessons in 2015
Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some...
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Make #Leadership a Priority in 2016
Early on in my career, I remember being asked if anyone can be a leader. “Yes,” was my immediate response, knowing that you have to cultivate the right skills. Now that I’m 25+ years into my career,...
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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa...
Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and...
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Kicking Off #PRStudChat in 2016 with PR Strategy
It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR...
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Three Tips to Help You Maintain Trusted Resource Status
In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and...
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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to...
Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention....
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In #PR This is all You Need to Know in 2016
The following article originally appeared on the AirPR blog. Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...
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Obtaining & Enhancing a Career in Communications
On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” Bob Varettoni, Director,...
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Romancing the C-Suite: How to Communicate Results That Resonate
The following article originally appeared on the AirPR blog. Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...
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The #PRStudChat Community Discusses Financial Services & Social Media on...
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is...
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#WhisperMoore Bench Project: Q&A With Artist & Curator, Ava Mallett
Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia...
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What Ephemeral #Content Means For Our #Relationships
The following article originally appeared on the AirPR blog. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR A Shutterfly study revealed that although Americans are snapping more photos...
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